The Deregulation Of The Airline Industry - 1037 Words

In 1936 congress put all commercial airlines under the Railway Labor Act. Since then, there was a period of 42 years under economic regulation where the government oversaw labor relations. Since deregulation, the goals of collective bargaining have not changed much, nor have the objectives of management and labor unions. (Wensveen, 2011, p. 422) The deregulation of the airline industry may have been a win for passengers, but most likely not a win for labor groups. Prior to deregulation the airline industry was highly unionized, enjoying excellent wages, benefits and pensions. Since deregulation there has been a drop in wages and most carriers have eliminated pensions. Also before deregulation, unions would bargain with management at each air carrier and once a contract was reached, the next carrier would begin bargaining from the other contract, to enhance theirs. This continued bargaining from carrier to carrier helped to build better work rules and compensation. Labor relations bef ore deregulation were generally good, with the CAB setting fares it guaranteed profits around 12 percent, the increased labor costs were passed onto the passengers. This allowed the unions and management to maintain amicable relations while providing a productive work environment. After deregulation, the work of the labor unions began to crash down. New low cost carriers like Southwest, started taking large market shares. The labor unions had less bargaining power. To maintain profitability,Show MoreRelatedDeregulation of the Airline Industry1754 Words   |  8 PagesDeregulation of the Airline Industry The airline industry has been subject of intense price competition since it was deregulated, and the result has been a number of new carriers which specialize in regional service and no-frills operations. These carriers typically purchase older aircraft and often operate outside the industry-wide computerized reservations system. In exchange for these inconveniences, passengers receive low fares relative to the industry as a whole. This research examinesRead MoreIncreasing Deregulation And Liberation Of The Airline Industry Essay2102 Words   |  9 Pages1.0 Introduction Increasing deregulation and liberation of the airline industry have in the past decade triggered fierce competition among airlines in key markets such as Europe and Asia. Traditional airlines mainly in Europe no longer dominant the global market like they once did. Relatively newer airlines such as Emirates Airlines from UAE now constitute key competitors. In light of the intense competitiveness that characterises the current airline industry, managers have been compelled to redesignRead MoreDeregulation of the U.S. Airline Industry Essay example1869 Words   |  8 Pages Deregulation of the U.S. airline industry has resulted in ticket prices dropping by a third, on an inflation-adjusted basis. As a result some 1.6 million people fly on 4,000 aircraft every day. Airlines carried 643 million passengers in 1998, a 25% increase over 1993 and the FAA estimates that the nation ¡Ã‚ ¦s airline system will have to accommodate 917 million passengers by the year 2008. The growth in air travel threatens to overwhelm the presently inadequate air traffic control system, which hasRead MoreAirline Deregulation1587 Words   |  7 Pages Airline Deregulation act of 1978 Aston A Samms Embry Riddle Aeronautical University Abstract The United States Airline Deregulation Act of 1978 was a dramatic turning point in America. It was the first systematic dismantling of a comprehensive system of government control since the Supreme Court declared the National Recovery Act unconstitutional in 1935. It was also part of a broader movement that, with varying degrees of thoroughness, transformed such industries as trucking, railroads, busesRead MoreAirline Deregulation Act Of 1978 Signed1291 Words   |  6 PagesINTRODUCTION Airline deregulation was the process of removing the government imposed regulations on the entry of new airlines as well the airline fare limiting the competition and growth of the airline industry. In the United States, airline deregulation mainly refers to the Airline Deregulation Act of 1978 signed by President Carter. President Carter signed the Act, but the act was proposed initially during Nixon’s administration, and carried through Ford administration. The airlines industry was growingRead MoreAirline Deregulation Act Of 1978 Signed1398 Words   |  6 Pages Airline deregulation is the process of removing the government-imposed regulations on the entry of new airlines as well the airline fare limiting the competition and growth of the airline industry. In the United States, airline deregulation mainly refers to the Airline Deregulation Act of 1978 signed by President Carter. President Carter signed the Act, but the act was proposed initially during Nixon’s presidency, and was carried out by the Ford Administration. The airline industry was growingRead MoreUnion Movement Timeline645 Words   |  3 Pages 1. Union movement timeline The airline industry is one of the largest and most innovative industries within the United States. Aside from the innovations for which it is reputable and which changed the world the US airline industry is also notable in terms of the developments registered at the level of collective bargaining. The lines below reveal a brief time line of the events after 1978: 1978 The union jobs in manufacturing decrease by 400,000, but the federal employees gain the right toRead MoreSouthwest Airlines And The Airline Industry946 Words   |  4 PagesExecutive Summary Southwest Airlines is a competitor in the airline industry who models themselves as a low fare company who cares about people. These two aspects are that backbone to their business. It is what sets them apart from their major competitors, such as Delta/Northwest, Continental/United, JetBlue, and Allegiant. Government regulation has allowed for more travel due to deregulation. This means there are more consumers than ever entering the industry. As more consumers enter the marketRead MoreThe Civil Law Limits Property Rights1718 Words   |  7 Pages public sector and the absence of a strong centralized economic planning. However, this common belief is a myth long. Through the civil law and regulation, state and local governments and the federal government substantially affect almost all industries. The civil law limits property rights, contractual obligations defines and establishes quality standards for goods and services through laws. Regulatory policy takes two general forms. Economic regulation controls the benefits, sets prices and determinesRead MoreAirline Deregulation1054 Words   |  5 Pages1978, President Carter signed into law the Airline Deregulation Act. The purpose of the law was to effectively get the federal government out of the airline business. By allowing the airlines to compete for their customers travel dollars, was the thinking, that fares would drop and an increased number of routes would spring up. Expected Results The results of airline deregulation speak for themselves. Since the government got out of the airline business, not only has there been a drop in

Air Pollution During The City Of Toronto And Its Health...

Royal Military College of Canada ECE 444 Discussion paper 2: Toronto Air pollution policy By NCdt Chen, Michael SN: 26095 Paper submitted to Professor Stephen Snudden 19/11/2014 This discussion paper will identify the relationship between air pollution in the city of Toronto and its health impact on the local population. Then this paper will identify the cause of the air pollution in Toronto and the current policies established to counter this problem. Finally the paper will propose a policy that can work in conjunction with some of the current initiatives and will provide explanation of this policy and its advantages over other alternatives. Starting in the year 2004, the air pollution has reached an alarming level in the city o Toronto. Dr Barbara Yaffe, the acting medical officer of health of Toronto Public health, has released a report in July 2004 saying that the â€Å"air pollution [in the city] has contributed to over 1700 premature deaths and 6000 hospitalization admission in Toronto each year† (Yaffe, 2004, p.i). According to this report, pollutants such as ozone, nitrogen dioxide, sulphur dioxide, and carbon monoxide have increased within the air of the city; these pollutants are tiny particles that are 2.5 micron in diameter or less and can affect people’s respiratory system and cause cardiovascular and respiratory problems such as â€Å"asthma, bronchitis in children, adult chronic bronchitis, and heart problem† (TPH, 2007, figure 1). Although itShow MoreRelatedWhy Recycling Is A Huge Impact On Environment1756 Words   |  8 Pages Why Is Recycling Important? 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Having grown up in Nigeria, a country with a population of 167 million persons and ranked as theRead MoreLight Pollution: The Dark Side of Outdoor Lighting3064 Words   |  13 Pagesinterfering with delicate ecosystems through light pollution. Light pollution, unlike other forms of contamination and waste, remains largely overlooked and unregulated in industrialized countries. Learn more about the cause, different types, and effects of light pollution, and how adjusting your use of outdoor lighting can help reduce this form of pollution. What is Light Pollution? Light pollution, also known as photopollution or luminous pollution, is the excessive, misdirected or invasive useRead MoreThe And Environmental Energy Conservation2791 Words   |  12 Pagesarticle that the world population which is currently around 7 billion is projected to grow by an additional 1 billion in the next 12 years, especially in NOECD or developing countries as predicted by the United Nations Population Fund (UNFPA), this growth would result in more demand for energy resources particularly global fossil fuel consumption, clean water supply, electricity as well as food, public health services and shelter. Having grown up in Nigeria, a country with a population of 167 million personsRead MoreClimate Change : A Natural Resource Of Planet Earth2945 Words   |  12 Pagesin global average air and ocean temperatures, widespread melting of snow and ice and rising global average sea level† — IPCC’s 4th Assessment Report 1. 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Material consumption and ever increasing populations are already stressing the earths ecosystems. How much more the earth can take remains a very heated issue. Here a look at the facts sheds some very dark light. In 1950, there were 2.5 billion people, while today there are 5.8 billion. ThereRead More Ozone and Global Environmental Politics Essay5822 Words   |  24 Pagesthrough treaties and conventions to stop this environmental problem. To understand the problem behind ozone depletion we first must understand what ozone is and how it works. Ozone is a thin protective layer that starts nine miles up in the air and continues up in the sky thirty-one miles (Kellner 20). It serves as a screen against the sun’s harmful UV rays by protecting plants and animals, as well as people from skin cancer, immune system problems, and eye disorders, such as cataracts (Ozone

The Necklace Free Essays

The Necklace About the Author Henri Rene Albert Guy de Maupassant was born on August 5, 1850, to an affluent family at the Chateau de Miromesnil, in France. As a child, Guy adored his mother and loathed his absent father. His mother was very literary and passed on her love of books to her son, Guy, and his brother, Herve. We will write a custom essay sample on The Necklace or any similar topic only for you Order Now Much of Guy’s childhood was spent in the countryside playing sports or simply spending time outdoors. Point of View Third-Person Omniscient The story’s focus is certainly on Mathilde, but the narrator does not speak from her point of view. Instead, he talks about Mathilde as if he were from the outside looking in. When he brings her up at the beginning, she’s just â€Å"one of those girls† (1). It sounds like he’s seen a lot more of them than just this one. That’s omniscient, all right. Mathilde’s also not the only character whose thoughts he can see into; he’s able to speak into her husband’s thoughts just as easily, when he wants to. Overview Mathilde Loisel is â€Å"pretty and charming† but feels she has been born into a family of unfavorable economic status. She was married off to a lowly clerk in the Ministry of Education, who can afford to provide her only with a modest though not uncomfortable lifestyle. Mathilde feels the burden of her poverty intensely. She regrets her lot in life and spends endless hours imagining a more extravagant existence. While her husband expresses his pleasure at the small, modest supper she has prepared for him, she dreams of an elaborate feast served on fancy china and eaten in the company of wealthy friends. She possesses no fancy jewels or clothing, yet these are the only things she lives for. Without them, she feels she is not desirable. She has one wealthy friend, Madame Forestier, but refuses to visit her because of the heartbreak it brings her. Theme The Necklace Theme of Wealth â€Å"The Necklace† gets its title from the gorgeous piece of diamond jewelry that drives the story’s plot. The expensive nature of the necklace is not the only way in which wealth is central to this story. The main character of â€Å"The Necklace† is obsessed with wealth. She wants nothing else than to escape from her shabby middle-class life with a shabby middle-class husband and live the glamorous life for which she was born. She’s so jealous of her one wealthy friend it hurts. When Mathilde’s given the chance to get decked out in diamonds and go to a ritzy party to mingle with all the beautiful people, it seems like her dreams have finally become a reality. Then she loses the borrowed diamond necklace, gets cast into poverty, and learns what it means to truly live without money. The Necklace Theme of Women and Femininity Mathilde Loisel, the main character of â€Å"The Necklace,† is a 19th century French version of a desperate housewife. Because she’s a woman in a man’s world, she has almost no control over her life. She finds herself married to a husband she doesn’t care for, and cooped up in a house she despises. What she wants more than anything else is to be desirable to other men. And what’s particularly irritating is that she has all the â€Å"womanly virtues† she needs in order to be desirable: she’s charming, graceful, beautiful. She’s just doesn’t have the necessary wealth. Does Mathilde Loisel capture the tragic plight of the modern, middle-class woman? Is she a victim of the patriarchal society in which she lives? Or is she just a shallow and materialistic character? Characters * Madame Jeanne Forestier Madame Forestier is a school friend of Mathilde Loisel, and she lends her the necklace that Madame Loisel wears to the ball. Madame Mathilde Loisel It is Madame Loisel’s desire to be part of the upper class which sets the story’s events in motion. * Monsieur Loisel Monsieur Loisel’s complacency and contentment with his social situation contrasts markedly with his wife’s desire to experience life among the social elite. Set tings It is set in 19th century Paris, France The events take place at Rue de Martyrs where the Loisels live The Seine-Mathilde waits for a cab The Palais Royal- Mathilde buys a necklace to replace the lost one The Champ Elysees- The street where Mathilde meets Madame Forestier Plot Conflict It’s a party and I’ll cry if I want to†¦ The action proper begins when M. Loisel (Mathilde’s husband) comes home with the invitation to the fabulous ball and Mathilde reacts by having a fit. Now we have a specific problem: Mathilde’s now has the best opportunity she’s ever had to have a taste of the high life, but she has nothing to wear. That problem sets the rest of the plot in motion. Complication Diamonds are this girl’s best friend Mathilde solves the first problem when her husband gives her money for a dress. But then she runs into a second problem: she’s needs to have some jewels. Luckily, her friend Mme. Forestier is able to provide her with a fabulous diamond necklace. But now Mathilde’s been entrusted with something expensive that belongs to someone else and we have the potential for disaster. It’s true that the complication is often when things â€Å"get worse,† and that doesn’t really happen here (for that, we have to wait for the climax). In fact, after borrowing the necklace, Mathilde has the time of her life. But it’s when she borrows the necklace that the possibility opens up for something really bad to happen†¦and it does. Climax The necklace is missing! Mathilde’s discovery is the most exciting and dramatic moment in the story (until that crazy twist in the last line). It’s also the turning point in the plot. Before, the story was a build-up to Mathilde’s one glorious night with the rich and famous. Now it transitions into a desperate search. We have a feeling things are not going to end well. Suspense Diamonds, when lost, are a girl’s worst nightmare After the loss of the necklace, we’re kept in constant suspense. First, there’s the search for the necklace: will it be found? When it becomes clear it isn’t going to be, the question becomes: what will the Loisels do? Will they find a replacement? And when they do, the question is: how the are they going to pay for it? It turns out paying for it takes quite a toll on them – their lives are ruined for ten years. Denouement A fateful stroll down the Champs Elysees When Mathilde meets Mme. Forestier on the Champs Elysees, it looks like we’re just about to tie up the last loose end in the story. The main action is over – the Loisels have finally finished paying off their debts for the necklace. All that remains is for Mathilde to see whether her friend ever noticed the substitute necklace, and tell her the sad story of the whole affair. But then things don’t quite wrap up the way we expect. Conclusion Come on baby, let’s do the twist†¦ Sometimes critics say that the twist ending is the climax of the story. You could think that the twist is the most exciting moment of the story, and represents a turning point since it reverses everything that came before. But we’re sticking to our guns, and saying that the twist ending isn’t the climax, but the conclusion. A climax is technically the point of the plot that everything builds up to, and that’s not true of the twist. What makes the twist so effective is that by the time it happens the plot has already â€Å"risen and fallen,† and seems to be wrapping up naturally. Then, right in the denouement, everything changes. Unlike your run-of-the-mill conclusion, this conclusion is exciting, and it upsets everything. Analysis â€Å"The Necklace† clearly demonstrates Maupassant’s fixation with facts and observations. Rather than explore Mathilde’s yearning for wealth or unhappiness with her life, Maupaussant simply tells us about her unhappiness and all the things she desires. At the end of the story, he provides no moral commentary or explanation about Mathilde’s reaction to Madame Forestier’s shocking revelation; he simply reports events as they happen. There is no pretense, idealizing, or artifice to Maupaussant’s prose or treatment of his characters. How to cite The Necklace, Essay examples

Odysseus2 Essay Example For Students

Odysseus2 Essay Literature Essay: Telemakhos VoyageIn the epic the Odyssey, Homer explores a variety of different themes that are prevalent in antiquity. Such themes include the treatment of strangers, hospitality, heroism and honor. Homer uses the character Telemakhos, the son of the main character Odysseus, to help convey the themes of the story. From the beginning when Telemakhos goes out to seek for his father and after he helps his father defeat the suitors, we witness the changes in his character, as we see him grow and mature. His character is shown to be an example hospitality, while he proves himself to be hero like his father and claims his family honor. Hospitality is a very important tradition in antiquity. We can see in the Odyssey that Telemakhos displays many examples of hospitality towards strangers. For example Telemakhos greets Athena who appears as a beggar in this manner, Greetings, stranger! Welcome to our feast. There will be time to tell your errand later, (I:151-152) He says warmly to Athena. Telemakhos greets the stranger and cordially invites him to the feast without question. In the Odyssey, Telemakhos is the epitome of hospitality. The reader knows that the stranger that Telemakhos invites is actually Athena in disguise, to assist Telemakhos in his journey. This reinforces the theme of hospitality, because in Greek myth, gods and goddesses often pose as strangers and beggars to test the peoples generosity. Thus people were inclined to treat others with hospitality. Those who treat others with generosity are often rewarded, such as Telemakhos who is awarded with knowledge of his father and assistance from Athena. Likewise those who lack this trait are often punished by the gods. Take for example the suitors, who compared to Telemakhos, are the opposite of everything hospitality stands for. The suitors according to Telemakhos, are intruders. He describes the suitors in his speech, My house and my good estates are being ruined. / Each day my mothers bu llying suitors come/ to slaughter flocks of mine and my black cattle;/ enemies crowd our home. (IV :336) The suitors are the antithesis of hospitality. They serve as a foil to Telemakhos in that they represent everything that is against Telemakhos. The contrast between Telemakhos and the suitors highlights their different characteristics, showing that Telemakhos is a wonderful generous host while the suitors are ravaging intruders. The suitors, despite rules of hospitality, invite themselves to the homes of others and feast on their hosts expense. They are not only rude; but they invite themselves to the home of Penelope and insult Odysseus in his own home. Telemakhos shows further acts of hospitality when Odysseus poses as a beggar in rags and approaches Telemakhos. Telemakhos welcomes the beggar into his home and treats him like his own father. Telemakhos is the paragon of hospitality in the Odyssey. Hospitality is not taken lightly during Odysseys time. Their views differ vastly from ours. All wanderers and beggars come from Zeus. What we can give is slight but well-meant all we dare, said Eumaios. The Odyssey emphasizes the importance of hospitality to the point where it is almost a religion. It is decreed by Zeus that people must treat these wanderers and beggars with generosity. Besides the theme of hospitality, both Odysseys and Telemakhos are in search to prove their heroic mettle. There are many similarities between Odysseus and his son Telemakhos. Throughout the story, Odysseus goes through a struggle to reach his final destination, which is Ithaca. One of the themes of the Odysseys is about the heros struggle to discover himself. Odysseus ultimate destination is of course Ithaka his own country, where his wife, family and homeland are awaiting him. Telemakhos on the other hand also has similar goals like his fathers. His goal is to defeat Penelopes suitors, and help his father in his goal to return to Ithaca. One suitor comments on Telemakhos, Well now, who knows? Telemakhos might be lost at sea, just like Odysseus/ knocking around in a ship, far from his friends. (II: 345) This quote illustrates the significance of Telemakhos journey. Telemakhos is also figuratively lost in a sea like his father. He is alone in his journey in that he is surrounded with obstacles in Ithaka as Odysseus is surrounded with his obstacles on his journey home. Their journeys are quite the same despite the physical differences in their obstacles. Telemakhoss journey parallels Odysseus journey. Both characters are on a journey to discover their heroism. Their goals are almost impossible. It is apparent that the odds are against them. Telemakhos for example is up against more than a dozen of suitors while Odysseus is up against the gods. Although both their journeys are difficult, the Goddess Athena guides both characters in their journey. Odysseus and Telemakhoss goals converge as Odysseus returns to Ithaca as they plan to defeat the suitors. Preserving the honor is also a major theme in the epic Odysseus. Your father? Well, I must say I marvel at the sight of you: your manner of speech couldnt be more like his one would say No; no boy could speak so well. (III:129) said Nestor. When Telemakhos visits Nestor and Menelaos, they praise him for his well mann ers and his eloquence, much like his father. He represents his fathers honor and reputation. Furthermore Menelaos praises Telemakhos, My lad, what you have said is only sensible, and you did well to speak. Yes that was worthy a wise man and an older man than you are: you speak for all the world like Nestors son. (IV:214) Telemakhos is constantly praised for his hospitality. Likewise Nestor and Menelaos treat Telemakhos in the same manner. From Telemakhos treatment toward others, we can see the growth in his character. His character evolves as he discovers more about himself. He is often referred to as Clear-headed Telemakhos and speaks thoughtfully. Telemakhos begins the story as a nave boy who does not know his way around, but he matures into a man who understands the world and who is up to par with his father. The epic the Odyssey is about a whimsical journey to the unknown. Odysseus encounters exotic lands on his journey home while his son Telemakhos travels different journey to discover his honor and heritage. Throughout the story the themes are revealed through the characters, mainly Telemakhos. The story teaches us the importance of hospitality and that people should treat strangers with the utmost generosity. The Odyssey is a wisdom book in that it teaches us about hospitality, heroism and honor. It depicts Telemakhos as the ideal man that everyone should emulate. Aside from the lessons we learn from the Odyssey, we learn about the culture and traditions of the past by speculating on the Odyssey. Bibliography:

The Wind In The Willows By Kenneth Grahame Essays -

The Wind in the Willows by Kenneth Grahame Kenneth Grahames The Wind in the Willows is a satirical reflection of the English social structure of the late nineteenth century, during a time of rapid industrialization throughout Europe. Also considered a childrens story, this novel conveys Grahames belief in the ability of one to live an unrestrained and leisurely life, free of the obligations of the working class, and entitled to this life through high social status and wealth. The River Bank characters, especially Toad, represent those who live this idle life of the upper class. In contrast, the stoats and weasels of the Wild Wood resemble the proletariat, and an animosity between these two classes existed. The lower classes of the time were subject to poor standards of living, as well as exploitation by the factory owners and businessmen. They developed a resentment and hostile attitude towards the upper classes. In this book, Toad most prominently exemplifies Grahames ideal life of leisure and freedom and subsequently has hi s house taken over by the rebellious working class Wild-Wooders. More importantly though, Toad exhibits many qualities, that make him, for most readers, the most memorable figure in this book. Yet many of these characteristics displayed by the aristocratic Toad seem to undermine the authors attempted, legitimizing of extreme disparities of wealth and social position (Keefer). Toad is shown to be a very rich and prominent figure in the River Bank society. He is well known in his community, and in the community of the Wild Wood, and is a dear companion to Mole, Rat, and Badger, the other three main characters. Toad displays many admirable qualities that make his figure a very memorable one. Rat describes him to Mole as being, always good-tempered, always glad to see you, always sorry when you go He is indeed the best of animals. So simple, so good-natured, and so affectionate (13). Toad is also a good friend, is a compassionate animal, and he demonstrates all of these qualities, and others, at numerous points in the story. For example, he invites Mole and Rat to come with him on his adventure (16). However, it seems that the author has made Toads negative qualities more definitive and more memorable than his aforementioned positive qualities. Toad is a very coercive and extravagant individual, he is presumptuous and arrogant, and according to Rat again, perhaps hes not very clever we cant all be geniuses; and it may be that he is both boastful and conceited (13). It is these types of qualities that seem to define the character of Toad as more memorable than the others are, and outline the typical image of those people from the upper class. His self-centeredness is blatantly displayed in the songs Toad sings to himself while returning home (117 and 121). His ignorant and judgmental attitudes are recurring. To the lady kindly giving him a ride, after she discovers his lies, he shouts, You common, low, fat barge-woman! Dont you dare talk to your betters like that! (112). He also thinks very lowly of the washerwoman in prison, who ironically saves his life (84-5). He assumes a great many things and, perhaps innocently and unknowingly, insults people whose opinions differ from his own, as is the case in speaking with Rat on pa ge 16: Now, you dear good old Ratty, said Toad imploringly, dont begin to talking in that stiff and sniffy sort of way, because you know youve got to come. I cant possibly manage without you, so please consider it settled and dont argue its the one thing I cant stand. You surely dont mean to stick to your dull fusty old river all your life, and just live in a hole in a bank, and boat? I want to show you the world! Im going to make an animal out of you, my boy! These characteristics of Toad stand out to make him the most memorable because there is some element of comic relief present while Toad remains oblivious to it himself, not attempting to be funny, but often being quite serious. These are the types of qualities, however, that seem to be at odds with the movement of Grahames allegory. Grahame attempts to legitimize the extreme

Capital Punishment misc3 essays

Capital Punishment misc3 essays My opinion on capital punishment is very shaky because of the unstable facts and controversy surrounding this topic. I personally, am caught somewhere in the middle of deciding on being for or against the death penalty. I am for the death penalty for several reasons: I think that we need to get the hardened criminals off the streets and out of our court and jail systems. The death penalty is ultimately the only choice that creates that, even though the accused will be on death row and appealing his/her conviction. I also feel that in some situations the crime of murder is so heinous and vulgar that the guilty party deserves to be put to death. I would like to say that I like the death penalty because it is cheaper than prison, but I would need to see the numbers to compare. My last reason for being for the death penalty is a killer should be killed. I also have a few reasons to be against the death penalty. Does capital punishment really deter crime? I feel that we should not put a person to death just so that person can be the posterboy/girl for crime deterrent. And does a killer really think about that before murdering someone? I also have on my conscience that "thou shalt not kill" is the seventh commandment and killing would be a sin against God, but than again I am not in the jury box, or doing the final deed. I have some further thoughts on capital punishment. I think that capital punishment is far from being cruel and unusual punishment. And in my mind you should be killed for any degree of murder. I don't believe that the death penalty discriminates against minorities because no matter what color skin you can make the choice to commit or not to commit a crime. I also think that we should believe strongly in our court system and know that is has the ability to make the decision of guilt or innocence, and if someone is on death row there should be no doubt in the fact that they belong there. ...

Apply the legal parameters and ethical nursing implications of therapy Case Study

Apply the legal parameters and ethical nursing implications of therapy with selected pharmacotherapeutic agents - Case Study Example The drug has no currently accepted medical use in treatment in the United States. Up to this point, there should be drug laws and restrictions governing the use of drugs. It is very useful when making ethical decisions to understand the different considerations that are involved with every individual. Importance of Ethical Theory in Nursing Nursing ethics tend to be on the side of caring rather than curing. In nursing theories, everything is focused on virtues that make a good nurse. The theories can be applied by the nurses in different areas to make decisions in health care institutions. These ethical theories are applied between a nurse and a patient. It is the reality that nursing ethics emphasize the day to day ethics practiced other than the moral dilemmas. The nursing ethics help in giving care and support and in the relationship with the patients. This helps the people to make their informed consent on treatment (Lilley, Collins, Harrington & Snyder (2010). Ethical theory hel ps the nurses develop a respect and dignity for people and their autonomous choices and to practice confidentiality where by information is only shared with permission. Steps in Ethical Decision-Making Model There are eight steps in ethical decision–making model. They are found clearly in American Nurses Association Code of Ethics as a guideline for protecting both nurse and patient. Step one is Identifying the problem and considering if it is in reality ethical or not. It involves the perception of the situation where by different people are involved in the discussion of the problem that is encountered (Lilley et al., 2010). The consideration of ideas is on the scientific experience and the quantity of the medical and nursing situation. Second step is the problem identification. This analyzes what happened in the first step on the history of the patient in relation to the problem. Step three is the review and consideration of the ethical codes. This step helps in the value a nalysis by assessing the general ethical values. It helps to understand the conflicting values involved. Step four is to be familiar with the laws and regulations as well as that of the institution. It basically stands a better chance of making a personal choice of letting people know about the fact of what you did, what is right or wrong about you and how you would feel either guilty or ashamed? Step five is seeking consultation in determining the personal choices (Todd, 2010). Step six is a consideration of possible action and reactions on the side of explaining moral arguments about one’s choice. It helps one to develop hypothesis and reach a conclusion. Step seven is foreseeing the results of the actions on the options and contemplations on decision limited on the demand on the patient. A good consideration is the impact of every action taken regarding the values. Last step is on the decision action after carefully gathering information and facts and familiarizing oneself with the circumstances. It is involved in the final decision about the situational change on the patient, the things that should be improved and evaluation of the decision for further discussion. Nurse’s response to patient’s statement made in question D is on the techniques of therapeutic communication whereby the nurse should use a broad opening statement by encouraging the patient to open up and express himself further. The nurse should not make an assumption to its meaning but

Progressive Movement and Social Control Essay Example | Topics and Well Written Essays - 500 words

Progressive Movement and Social Control - Essay Example In this progressive era, a  young man with   great   political   experience   became   the   president   of   United   States   named     Theodore   Roosevelt. At   the   age   of   forty   he   became   the   youngest   president   of   United   States. The   main   cause   that   made   him   popular was   his   policies   that   reflected   his   personality   as   an   activist   and   moralist.In   this   progressive   era, a   young   man   with   great   political   experience   became   the   president   of   United   States   named     Theodore   Roosevelt. At   the   age   of   forty   he   became   the   youngest   president   of   United   States. The   main   cause   that   made   him   popular was   his   policies   that   reflected   his   personality   as   an   activist   and   moralist. His   main   concern   was   railroad   regulation   which   ended   up   with   a   compromise   between   the   two   positions. His   greatest   achievement   was   to   conserve   America’s   natural   resource. He   won   a   noble   peace   prize   for   negotiating   an   end   to   Russo-Japanese   war   and   preserving   open   door   policy   in   China. Woodrow  Wilson was the   governor   of   New   Jersey   and   became   the   president   of   United   States   in   1912. He   started   the   Federal   Reserve   Act   in   1913. This   act   provided   the   control   of   government   over   banking. He   also   introduced   Federal   Trade   Commission   Act   that   regulated   the   trade   by   taking   commission   from   these   trade   corporations. He   appointed   commissioner   to   regulate   these   trades   affairs. The   appointment   of   these   commissioners   was   not   liked   by   progressives. The   progressivism   was   exploited   mostly   by   the   white   men. Women   were   the   victims   of   progressivism. This   resulted   in   the   launch   of   National   Women   Party     which   fought   against   women   suffrage. Black   were   also   the   sufferers   of   progressivism. Rich   people   were   exploiting   poor   and   hampering   cultural   ethics   by   making   wrong   use   of   progressivism. But   above   all   its   drawbacks   progressive   reform   developed   the   culture, lifestyle, new   trade   methods   and   much   more   advancements. The   government   became   more   responsible   towards   the   economic   and   social   welfare. Middle   class   people   became   more conscious   towards   their   right   in   the   society. The   banking   procedure   was   changed   and   got   under   the   control   of   government. Progressivism   preserved   the   capitalist   system. Progressivism   introduced   many   democratic   ideas   from   different   parts   of   the   society. This   was   the   end   of   nineteenth   century   and   progressivism   was   the   major   reform   of   this   century.

Managing human resources management Essay Example | Topics and Well Written Essays - 2000 words

Managing human resources management - Essay Example Through effective human resource management, employees can contribute effectively to the overall company success and attainment of goals. Human resource management is also responsible for maintaining outstanding associations between employees within the organization. Every employee in an organization has his or her personal goals, and it is the responsibility of human resource management to ensure that the goals of the organization integrate with the individual’s goals. Therefore, this paper will focus on offering recommendations to St-Patrick’s Nursing Home human resource manager on how to eliminate the numerous human resource problems and improve on employee retention. Recruitment and selection are a process that engrosses numerous activities that require a great deal of time. The primary aim of recruitment and selection is to guarantee that the most appropriate individuals with the most appropriate skills are employed by an organization. The health sector is a huge service industry that experiences rapid changes. This makes the recruitment process subject to numerous internal and external factors. The selection results should emanate from a systematic and comprehensive process (Fottler et al, 2007: 32). In planning for recruitment, a human resource practitioner is required to be in apprehension of the wider issues that involve the recruitment process. When planning the recruitment of people in the health organization, it is imperative to identify the requirements of a job (Fottler et al, 2010: 45). The staffing needs are articulated in the job analysis. A job analysis is a purposeful and systematic process that offers significant, descriptive information on the job vacancy (Durai, 2010: 77). This analysis offers a broken down evaluation of different components of the job. This analysis also gives the basis of the functions of the personnel (Fottler et al, 2007: 56). Needless to say, this analysis can work best

Nestle: A marketing analysis

Nestle: A marketing analysis Nestlà © is the worlds leading Nutrition, Health and Wellness company (Nestlà © SA, 2010). As the worlds leading food company, Nestlà © is dedicated to provide the best nourishment to people throughout their lives by understanding consumer needs and meeting those needs through its global resources. Nestlà © has grown to become the worlds largest food company providing more than 8,500 brands and 10,000 products. Nestlà © has more than 456 factories spread over 80 countries with its headquarters in Vevey, Switzerland and employs more than 283,000 people. The founder for Nestlà © Group was a Swiss chemist known as Henri Nestlà ©. It started when there was a high infant mortality in Europe due to malnutrition, where Henri began experimenting with nutritious food supplements to overcome the situation. During 1867, Henris first success was the development of milk food supplement which had helped a premature infant who was unable to accept his mothers milk or other conventional substitute. The product was then marketed throughout Europe which was known as Farine Lactà ©e Nestlà ©. Henri Nestlà © adopted his own coat of arms as a trademark in 1867 known as Nestlà © which means little nest translated from German, and the now-famous symbol is universally understood as it represents nurturing, caring, security, nourishment and family bonding. These attributes are still the guiding legacy for the company as it fulfills its commitment to Good Food, Good Life. During 1905, Nestlà © Company merged with the Anglo-Swiss Condensed Milk Compan y, the first condensed milk factory which opened in Switzerland during 1866. In 1904, Nestlà © entered into milk chocolate business when Peter Kohler Swiss General Chocolate Company produced milk chocolate under Nestlà ©s trademark and the company then joined Nestlà © Group in 1929. Nestlà © grew and diversified its range of products, through acquisition and mergers with well known brands. Nestlà © started in Malaysia during 1912 as the Anglo-Swiss Condensed Milk Company in Penang. The growth and expansion made a move to Kuala Lumpur during 1939 and with its first factory located in Petaling Jaya in 1962. Now, Nestlà © Malaysia manufactures its product in 7 factories and operates from its head office in Mutiara Damansara with six other sales offices nationwide. The company was public listed on KLSE during 13 December 1989. Today, the company employs 5000 people and markets more than 300 Halal products in Malaysia such as Milo, Nescafe, Maggi, Kit-Kat, Nesvita and etc. Nestlà © Company still adheres to its founders beliefs and principles providing the best products for every individual. (Source: nestle.com.my) SITUATION ANALYSIS Market Summary The soft drink industry consists of establishments primarily engaged in manufacturing non-alcoholic beverages in the form of carbonated and non-carbonated. These drinks are normally consumed while it is cold. Carbonated drinks are drinks that contain gassy and fizzy feeling while drinking such as soda, cola and many more where as non-carbonated are drinks which do not contain gases such as fruit juices, yogurt drink, cordial, and etc. In the Malaysia market, soft drink industry has been growing continuously for 5 consecutive years since 2002 (Loh, 2009). In fact, there are a certain amount of consumers who really enjoys soft drinks as they are cold and refreshing for a hot climate country. Most consumers are normally children and young adults due to their active lifestyle. According to the report entitled Soft Drinks in Malaysia to 2012 by Research and Markets, it states that the market for soft drinks had increased from 2002 to 2007 with a growing annual average rate of 5.7% (Asia Food Journal, 2009). However, there has been a decline in the sales of carbonates, functional drinks, concentrates and ready-to-drink (RTD) teas where this trend can be deduced from the growing health awareness which encourages a stronger demand for healthier beverages (Loh, 2009). The consumer market has not changed their main taste in carbonates. However, seeking for alternative and healthier choices is getting popular. In the forecast from 2008 to 2012, there will be a continuing but slower progress in the soft drinks industry in terms of quantitative and qualitative sales where the trend is inclining towards healthier drinks that include low-calories and low-sugar products in natural and healthier form such as fruit or vegetable juice (Loh, 2009). Furthermore, the consumption of soft drinks is also a fairly high consumable product in the market as Malaysia is an Islamic country and therefore the consumption of alcohol per capita is low as Muslims do not consume alcohol (Malaysia Food Drink Report Q3, 2008). Target Market The target market for Nestlà ©s soft drink products focuses more to a healthier drink and a target group that ranges from children to adults depending on the type of drinks. For instance, Yoco Cultured Drink targets more to the children segment, RTD Milo in UHT targets more on children to young adults segment, RTD Milo canned and RTD Nescafe targets more on young adults segment and Nestlà © Bliss Yogurt Drink are more to young adults to adults segment. In addition, target customers who purchase these products often prefer convenience as these drinks are ready to be consumed straight away. Market Attractiveness Global uncertainties had brought an impact to Nestlà © performance. Although with the tough economic environment that Nestlà © Malaysia faces, the Nestlà ©s management group took actions to help ensure the company delivers a strong performance reaching a double digit growth of 13.5% together with a total sales turnover of RM3.9 billion in 2008 (Nestlà © Corporate Report, 2008). Nestlà © has also made a move towards the expansion of Popular Positioned Product (PPP) which offers Malaysians nutritionally balanced products at affordable prices (Nestlà © Creating Shared Value Report, 2008). Still, there is also strong competition in the soft drinks industry that has contributed to challenges in terms of price due to economic factors. Furthermore, strong companies like FN Sdn Bhd and Pemanis Sdn Bhd have higher awareness in this industry as they focuses mainly on soft drinks. In fact, this industry is seemingly non-attractive for new entrants as there are many companies plus strong existing companies in this segment. However, Nestlà © only focuses on drinks which benefits health and wellness of the people and has a competitive differentiation as consumers nowadays are seeking for healthier alternatives. In terms of political factor, Nestlà © shares the concern of the Ministry of Health on the state of the nations health such as supporting the efforts of the National Plan of Action for Nutrition Malaysia II (NPANM II) to address health issues related to nutrition affecting Malaysians (Nestlà © Creating Shared Value Report, 2008). Nestlà © also focused on the Centre of Excellence for Halal in Malaysia that offers Halal products which has gained even more ground and importance not only in the local market but also the export market (Nestlà © Creating Shared Value Report, 2008). According to The Star, Nestlà © Malaysia expects its out-of-home food and beverage market to double to RM7.84bil in five years as Malaysians spend more money eating out which is known to be a social trend. The companys out-of-home market was 35% from the current share of RM11.2bil due to increasing number of partnerships the company had and an increasing amount of people eating out (The Star, 2009). Besides that, Nestlà © Malaysia also placed an importance and is committed towards environmental issues by practicing to preserve natural resources and minimise waste (Nestlà © Creating Shared Value Report, 2008) where Nestlà © has come up with Nestlà © Environmental Management System (NEMS) which is to improve management cycle and manages the companys environmental performance in alignment with the requirements of international standard ISO14001:2004. Positioning In response to the current consumers need for health, nutrition, convenience and well-being, Nestlà © had positioned its products by providing a full range of clarified nutritional balanced products that are trusted brands among the Malaysians. Differential Advantage Nestlà © Malaysia has a certain differential advantage especially in terms of providing healthier and trusted brands as it has existed for a long period of time in the Malaysia market. For instance, Nestlà © received a positive feedback from consumers by offering full range of drinks product with No Artificial Colouring in conjunction with Some Things are Best Left Natural campaign (Nestlà © Corporate Report, 2008). Nestlà © Malaysias credibility and positioning as the Centre of Excellence for Halal within the Nestlà © group has gained importance by successfully launching wide range of Halal products as these products are not only being marketed locally but also to the export market (Nestlà © Corporate Report, 2008). Besides, these products have gained trust and confidence among the Muslim consumers (Nestlà © Creating Shared Value Report, 2008). Due to increasing out-of-home food and beverage market, Nestlà © has also evolved the Food Services Business Unit into Nestlà © Pro fessional to manage business globally for independent business that caters for the needs of out-of-home operators which ranges from five-star hotels to mamak stalls (The Star, 2009) where the company focuses on consistency in the market. This will also be an added advantage for the companys long-term, profitable growth as it aims to be an inspiring growth partner by delivering creative and branded solution that will enable operators to operate and create customer satisfaction. Furthermore, Nestlà © has also launched a range of products known as Popularly Positioned Products (PPP) in 2008 by providing products at an affordable price range to consumers (Nestlà © Creating Shared Value Report, 2008) to be price competitive in the market and at the same time providing quality products to consumers. The Microenvironment Competitors The soft drink industry in the Malaysia market faces many competition and challenges. Among the few soft drink manufacturers in Malaysia are FN Sdn Bhd, Pemanis Sdn Bhd, Yeo Hiap Seng (M) Bhd, Malaysia Milk Sdn Bhd, Lam Soon (M) Sdn Bhd, Pokka Ace Sdn Bhd, Dutch Lady Milk Industries Bhd and etc. One of the leading soft drink manufacturers in Malaysia is FN Sdn Bhd (Asia Food Journal, 2009) where the main product for FN Sdn Bhd in Malaysia is Coca-Cola which is known to be the leading soft drink brand around the world and ranked first in the Best Global Brand 2000-2009 (Interbrand, 2010). Furthermore, FN Sdn Bhd also produces the main selling isotonic drink which is 100Plus. However, the direct competitions faced by Nestlà © Malaysia are as stated in the table where these competitors are known to have product which have similarity in relation to Nestlà ©s beverage product. Product Nestlà ©s product Competitors Competitors product Chocolate malt drink Milo Maestro Swiss Corporation (M) Sdn Bhd Vico RTD coffee Nescafe (canned) Pokka Ace Sdn Bhd Pokka (canned) Yogurt drink Nestlà © Bliss Dutch Lady Milk Industries Bhd Dutch Lady Yogurt Drink Cultured drink Yoco Malaysia Milk Sdn Bhd MDD (M) Sdn Bhd Vitagen Nutrigen Soya bean milk Nestiva FN Sdn Bhd Yeo Hiap Seng (M) Bhd Lam Soon (M) Bhd Seasons Yeos Drinho (Source: Malaysia Food and Beverage Directory Online) Distributors Nestlà © distributes its product through its National Distribution Centre to its wholesalers and retailers like Giant, Tesco, Carrefour, Jusco, KK Supermarket, 7-Eleven, 99-Speedmart and many more which will then be sold to end users. (Source: Nestlà © Report, 2008; Giant Hypermarket Shah Alam; Tesco Hypermarket Shah Alam; Carrefour Subang Jaya; Jusco Bukit Tinggi, Klang; KK Supermarket Section 9, Shah Alam; 7-Eleven Section 9, Shan Alam; 99-Speedmart Section 25, Shah Alam) Suppliers In order for Nestlà © to produce its product, materials such as packaging and ingredients are obtained through trustworthy suppliers. Furthermore, it is very challenging for Nestlà © Malaysia to ensure a steady supply of material at competitive cost. Nestlà © Malaysia currently has about a total of 150 suppliers which include 40 that are local companies and these 40 local companies supply and contribute only 10% of its raw materials and ingredients to Nestlà © Malaysia (hdcglobal.com, 2009). SWOT Analysis (Source: Malaysia Food Drinks Report Q3 2008) Strengths One of the strongest and well known brand names in the market An immensely dominant parent company in Malaysia as it is one of the most important Asian markets to ensure the subsidiary continues to receive investment funds Acts as an important regional hub in Malaysia and as such production facilities remain revolutionary Weaknesses Price-sensitive Malaysian consumers limit strong growth opportunities at the ultra-premium end of the market Consumer preference for fresh foods brings a large challenge towards the processed product portfolio Opportunities Having Malaysia established as its Global Centre for Halal Excellence where it is on the edge to capitalise on growth in this global industry as Halal foods have contributed particularly strongly in Nestlà © Malaysia export growth Regional health and hygiene scares have led to increased interest in processed foods, especially from an established and recognised manufacturer Healthier option of instant food exploit consumer interest in the fields of convenience and healthy-living Threats Continue to feel its margins pressurized by increasing commodity expenditure and a desire to maintain consumer loyalty by keeping prices low Marketing Mix Product Canned Drinks Milo Grab N Go (Original, Mocha, Hi-Cal) Nescafe (Black Roast, Original, Mocha, Latte, Ice) UHT(Tetra Pak) Milo Nesvita Soya Bean Milk (Original, Calcium, Honey, Aloe Vera, Gula Melaka) Cultured Drinks Nestlà © Yoco (Strawberry, Orange, Blackcurrant, Mixed Fruits) Yogurt Drinks Nestlà © Bliss (Orange, Strawberry, Kiwi, Guava, Blackcurrant, Mango, Tropical Fruit, Passion Fruit Orange, Apple Kiwi, Lime Cucumber) (Source: nestle.com.my) Price Product Price Milo Grab N Go (canned) RM1.40 (Original 240mL), RM1.61(Hi-Cal 240mL), RM1.69 (Mocha 240mL) Milo (UHT) RM4.29 (1.0L), RM7.29 (6 x 250mL), RM3.73 (4 x 125mL) Nescafe (canned) RM1.69 (240mL), RM9.39 (6 x 240mL) Nestiva (UHT) RM5.89 (6 x 250mL) Nestlà © Yoco RM3.49 (5 x 120g) Nestlà © Bliss RM4.19 (750g), RM1.99 (300g), RM4.19 (5 x 125g) (Source: Tesco Hypermarket Shah Alam) Place Nestlà © produces its products in 7 factories and will then distribute its product through its National Distribution Centre to its retailers like hypermarket and supermarket such as Giant, Tesco, Carrefour, Jusco, KK Supermarket and convenience stores such as 7-Eleven, 99-Speedmart and many more which will then be sold to consumers which is available throughout the whole nationwide of Malaysia. (Source: Nestlà © Report 2008; Giant Hypermarket Shah Alam; Tesco Hypermarket Shah Alam; Carrefour Subang Jaya; Jusco Bukit Tinggi, Klang; KK Supermarket Section 9, Shah Alam; 7-Eleven Section 9, Shan Alam; 99-Speedmart Section 25, Shah Alam) Promotion Nestlà © Malaysia has done all sorts of promotions in order to promote their products such as by holding events, sampling, consumer contests, advertising, offering lower prices for their products and many more to attract customers into purchasing their brand. (Source: Nestlà © Creating Shared Value Report 2008; Nestlà © Corporate Report 2008) People Since 1912, Nestlà © has built the trust among Malaysian consumers through its variety of products which are now well-known household brands. According to the Corporate Brand Monitor Study conducted by Nestle during 2008, the first company that came into mind was Nestlà © when being asked to think about food and beverage companies (Nestlà © Creating Shared Value Report, 2008). In 2008, there was a significant increase towards the awareness of Nestlà © among the consumers in the Nestlà © database. A majority of those surveyed have a good impression of the company (Nestlà © Creating Shared Value Report, 2008). In Nestlà © Malaysia, it is important for employees to contribute towards their corporate vision which is the leading reference company in Nutrition, Health and Wellness. Nestlà © believes that a healthy workforce can contribute to happy employees and improve productivity (Nestlà © Creating Shared Value Report, 2008). According to the Organisational Climate survey conducted by Nestlà © during 2007, the company is known to be the preferred benchmark against other High Performing Global Companies with a participation rate of 91% (Nestlà © Creating Shared Value Report, 2008). Process Consumers can easily purchase Nestlà © drinks products from Nestlà © distributors such as hypermarkets, convenience stores and etc to obtain the products. Physical evidence The beverages size ranges are as stated below: Product Size Milo Grab N Go (canned) 240mL Milo (UHT) 125mL, 250mL, 1.0L Nescafe (canned) 240mL Nesvita (UHT) 250mL Nestlà © Yoco 120g Nestlà © Bliss 125g, 300g, 750g (Source: As printed on the packet of the drinks) (Source: product images taken from nestle.com.my) MARKETING STRATEGY Objective To create brand awareness for new and current product To create satisfied customers towards product and services To increase extra sales profit for the company Ansoff Matrix Existing Product New Product Existing Market Market Penetration Price making price affordable for this product Promotion having free samples and creating added value for customers Place making product available and accessible Product Development Product creating an addition new product for the drinks segment New Market Market Development People creating a wider target market Diversification Product Development (creating a new beverage product for Nestlà ©) Product: A new product will be created as an addition to Nestlà © drinks segment in the existing market. This product created will be a fruit drink called NesFruits which is a healthier alternative of fruit drink that will be available in the market as it contains less sugar and also no artificial colouring and flavouring is added into the drink. Creating a healthier alternative drink will help boost up company sales as consumer are more health conscious nowadays and want more choices and options while they seek healthier alternative in drinks due to the increasing numbers of illnesses that is arising with unhealthy lifestyle. Market Penetration (penetrating to competitors market) Price: This new drink will be priced at an affordable price and placed in the market under the Popularly Positioned Product (PPP) by the company in conjunction with available ongoing promotions where customers always like their products with quality and within an affordable range for them to purchase. Promotion: This drink will be placed under promotion by giving out free sampling with every purchase of Nestlà © product, holding consumer contest and events when it is newly launch. Furthermore, offering a lower price promotion or giving out some freebies with every purchase of the product can help to penetrate competitors market. By doing so, it can help to create an added value and satisfaction within customers when purchasing the product as customers love great value for money and offers. Place: This product will also be made available and accessible for everyone where it can be easily obtainable nationwide. It will not only be made available in hypermarkets and supermarkets but can also be easily purchased through vending machines, convenience stores, fast food outlets and petrol kiosks when the consumer has a sudden desire of having the drink. Market Development (creating a wider target market) People: This new drink should be able to have a wider segment since it is meant for everyone as it is a healthy drink. However, this drink is not just targeting people who are health conscious but also for people who desires and enjoys having fruit juices all the time. Furthermore, having a wider market can help boost extra sales and profit. Target Market The target market for NesFruits would be more for consumers who are health conscious especially the baby-boomers generation. This product is created in such a way where it is less sweet with no added artificial flavouring and colouring. In addition, this product will also be targeting people who want convenience and enjoy drinking pure fruit juice. Positioning This product will be positioned as a healthier choice of fruit juice which contains less sugar and no artificial colouring and flavouring is added into the drink. Furthermore, this fruit juice also contains high vitamin C as it is made from real fruits. The purpose of having this product to be less sweet is due to increasing numbers of diabetics in Malaysia (The Star, 2010). As people are aware of the risk of consuming too much sugar, this will lead them to purchase healthier alternative drinks. Besides that, artificial content is also unimportant in Nestlà © products with the supporting campaign theme of Some Things are Best Left Natural. In fact, colouring and flavouring does not play an important obsession to adults as they know that artificial content is a chemical which will harm the body if consumed on a long term basis (Heather, 2007). On top of this, it is not the colour of the drink that matters but the original quality content of the drink which is more important such as t he purity and freshness of the juice with a combination of fruity good taste. In addition, this drink is also more refreshing and thirst quenching because there is less sugar added as sugar will tend to make a person thirstier after consumption. This drink also helps bring convenience for fruit juice lovers where they do not need to go through the process of blending fruits to get the juices as this product really taste like juice out from the blender. Moreover, this product can be consumed on a daily basis as it is made from natural fruits with less sugar and no added artificial content and therefore suitable for everyone. Competitive Advantage These new juices are high in vitamin C as they are extracted from real fruits. Furthermore, this drink also contains less sugar compared to other fruit juices that is available in the Malaysia market. In addition, artificial content is also not added into the drink with supporting campaign theme Some Things are Best Left Natural. Competitive Target The direct competitive target for this new product will be FN Sdn Bhd Fruit Tree and Malaysia Milk Sdn Bhd Marigold Peel Fresh (food-beverage.com.my). This is because both of these brands are the main key players in the fruit drink segment. Furthermore, they are also competitive challenging in terms of price as this new product will be priced higher compared to them in the market. However, with the excellent quality and the benefit of the new drink, it will somehow attract consumers that is seeking healthy drinks in the market as this new drink is something different compared to the fruit juices that competitors are having. Strategies Product NesFruits is a new fruit juice product from Nestlà © that will be an addition to the drink segment for the company. This product comes in an assorted range of flavours which includes orange, apple, grape, mango and tropical mix. It will also be packed in various pack sizes which include handy pack size of 250mL for convenience and large pack size of 1.2L and 2.0L for bulk consumption. Price The price for NesFruits will be slightly more expensive than other brand of fruit juices that is available in the market as it is made purely from fruits in comparison with the quality at an affordable price. The price will be range from RM6.99 to RM10.99. The 250mL pack of 6 will be price for RM8.99, RM6.99 for the 1.2L and RM10.99 for the 2.0L. Place NesFruits will go through channel integration which will be sold through intermediaries using conventional marketing channels such as supermarkets, hypermarkets, convenience stores and vending machines. This product will be easily available at all supermarkets and hypermarkets such as Giant, Tesco, and Carrefour plus easily accessible through convenience stores such as 7-Eleven, petrol kiosks and Nestlà © vending machines. Promotion In order to promote NesFruits in Malaysia, these are the following ways that the promotion should be done: Event NesFruits will be introduced and launched through an event by the Malaysia Health Ministry and Malaysia Natural Resources and Environment Ministry. The purpose of this event is not only to introduce a healthy fruit juice in the market but also to create awareness that Nestlà © Malaysia is a sustainable company towards the environment where the fruit waste from the product will be further used to make enzyme that can be use for household cleaning During this time, free samples will be done to let the people try out the new product and to collect feedback about the new drink. This product will also be placed under promotional sale for customers to purchase. In addition, this event will definitely have good publicity as it will be advertised through the media since it is supported by the Ministry of Malaysia. Product brochure NesFruits can also be introduced using Dear Nestlà © Programme by sending product brochures to introduce this new product to Dear Nestlà © members. On top of this, a coupon card for a free NesFruits 250mL and discount voucher will also be given for the members to prompt them in trying this new product which is easily obtainable at participating retailers. Sampling A coupon card for 2 free sample of NesFruits 250ml (customer gets to choose any 2 flavours) will be given out with every purchase of RM20 and above on Nestlà © products at participating retailers to introduce this product to the market. By filling in their particulars on the coupon card and submitting it to participating retailers, customers will have a chance to try out the new product for free. This product can also be promoted by having free samples in supermarkets and hypermarkets during weekends when most people do their grocery shopping. Sales promotion A sales promotion of buy 2 free 1 or giving out some nice freebies with every purchase of the product will also be done at different period of time to create added value for customers. 20% discount promotion on price (PPP) will also be done during certain period of time. Contest A contest will also be held in conjunction with the launching of this product which will be held for 2 months by just answering 3 simple questions on the contest form. Entitlement for this contest: 4x250mL 1 contest form, 1.2L 1 contest form, 2.0L 2 contest form Winners: RM50,0001; RM10,0003; RM1,00010; RM500x50 Advertisement Advertisement for this product will be done on billboards, newspapers and health magazines This is to remind, reinforce and at the same time create awareness for this newly launched product and available on-going promotions. In order to launch this promotional campaign, Nestlà © Malaysia will have to hire a specialist agency to organize the development of this campaign for this new product. People The following are ways to sell this product to retailers: In order to have working productivity among the employees in the key account management division, Nestlà © Malaysia must follow the cycle of motivation as stated in the diagram: This product is a low involvement purchasing behavior product among customers. Therefore, it is better to create awareness by having trial for this product and to collect feedback from customers to make improvement according to customers needs and wants in order to have repeat purchase in the future. Process Purchases of this product can be easily made by way of payment at the place of distribution. Physical Evidence NesFruits will be packed in a tetra pak form in which the 1.2L and 2.0L comes with bottle cap to open and close the drink easily so that the drink will not spill where as the 250mL will come with a straw and a sealed lid for convenience to drink straight away from the pack. Marketing Research Product Free sampling will be done during weekends at hypermarkets and supermarkets to get direct feedback from customers about the new product. Price Monitoring competitors through environmental scanning, and gathering, buying, soliciting information about competitors by comparing the prices of other competitors and setting the product at a reasonable price for customers under the Popularly Positioned Product once there is a high demand. Promotion Using email survey to collect feedback from customers about the product that they obtained from retailers using the coupon card and customer who answer the survey will get a discount voucher to purchase Nestlà © products. Directly ask for customers feedback and record it during sampling in retailer outlets and customers who gives feedback will obtain a small gift Place Regular site visits to retailers to check on the availability. The visitation will be done on a weekly basis at different locations for 1 to 3 years depending on how well the new product sells. KEY AVTIVITY PLANNER MARKETING ACTIVITY BUDGET Overall Strategies Strategies Cost Event to launch NesFruits in support with the Ministry of Malaysia RM200,000 Giving out product brochure to introduce NesFruits to Dear Nestlà © members with coupon card and discount voucher for members to try out the product RM250,000 Giving out free samples of NesFruits with a purchase of RM20 and above on Nestlà © products RM600,000 Sampling in hypermarkets and supermarkets RM200,000 Buy 2 free 1 sales promotion

Sound Technique in a Sequence from Godards Alphaville :: Godard Alphaville Essays

Sound Technique in a Sequence from Godard's Alphaville What is love? It is an abstract concept, a feeling, a sensibility. Perhaps it is impossible to explain without defining it through observable examples. In film, this is often the way in which the concept of love is explored: definition is established through the words, the looks, and the touches of couples who are engaged in love relationships that are identified as such by a narrative. However, such definitions are bound within the narrative spaces in which they are established; they do not convey a general understanding of what love is. In order to develop a more general definition of the concept, a film must illustrate and discuss it in a manner that transcends narrative boundaries. A sequence in Godard’s Alphaville does this very successfully. Various formal techniques, particularly in the sound track, are employed to remove this sequence from the narrative flow, and the discussion of love that takes place in this part of the film occupies a space that is shared between th e characters, filmmaker, and viewer. The context of this discussion is such that the definition of love is granted a generic currency. The sequence serves as an interlude in the diegesis of the film in which the filmmaker attempts to explore and express a universal truth. The interlude begins with silence. This is the major feature that distinguishes the sequence from the rest of the film: as Natasha turns her gaze to the window all ambient sound dies down, and as it diminishes, so too does the sense of narrative space that has been maintained up until this moment. At this point we experience a suspension of our presence within the narrative space, and we are relocated to a position of distant observation. Soon, a woman’s voice begins to utter lines of poetry. We assume it to be the voice of Natasha, although we do not see her speaking. The voice is rhythmic and languid, and it seems to be very close to us. The voice gives the impression of direct address: it seems to be speaking to us. This sense is supported by the images that compose the visual track: in these, no listener is identified. The images seem to illustrate the information being presented in the audio track. Shots of Natasha and Lemmy are edited together and lit in such a way that they seem to disappear and reappear in a rhythm that mirrors the verbal pulse of the voiceover: ‘Light that goes†¦light that returns. Sound Technique in a Sequence from Godard's Alphaville :: Godard Alphaville Essays Sound Technique in a Sequence from Godard's Alphaville What is love? It is an abstract concept, a feeling, a sensibility. Perhaps it is impossible to explain without defining it through observable examples. In film, this is often the way in which the concept of love is explored: definition is established through the words, the looks, and the touches of couples who are engaged in love relationships that are identified as such by a narrative. However, such definitions are bound within the narrative spaces in which they are established; they do not convey a general understanding of what love is. In order to develop a more general definition of the concept, a film must illustrate and discuss it in a manner that transcends narrative boundaries. A sequence in Godard’s Alphaville does this very successfully. Various formal techniques, particularly in the sound track, are employed to remove this sequence from the narrative flow, and the discussion of love that takes place in this part of the film occupies a space that is shared between th e characters, filmmaker, and viewer. The context of this discussion is such that the definition of love is granted a generic currency. The sequence serves as an interlude in the diegesis of the film in which the filmmaker attempts to explore and express a universal truth. The interlude begins with silence. This is the major feature that distinguishes the sequence from the rest of the film: as Natasha turns her gaze to the window all ambient sound dies down, and as it diminishes, so too does the sense of narrative space that has been maintained up until this moment. At this point we experience a suspension of our presence within the narrative space, and we are relocated to a position of distant observation. Soon, a woman’s voice begins to utter lines of poetry. We assume it to be the voice of Natasha, although we do not see her speaking. The voice is rhythmic and languid, and it seems to be very close to us. The voice gives the impression of direct address: it seems to be speaking to us. This sense is supported by the images that compose the visual track: in these, no listener is identified. The images seem to illustrate the information being presented in the audio track. Shots of Natasha and Lemmy are edited together and lit in such a way that they seem to disappear and reappear in a rhythm that mirrors the verbal pulse of the voiceover: ‘Light that goes†¦light that returns.

Description of Grace

A DESCRIPTION OF GRACE By Emmanuel O. Obiorah Jos, Plateau State 27th March, 2013 GRACE INTRODUCTION The word ‘Grace’ is not a new word to most religious circles. Among Christians, such adjectives like amazing, extravagant, divine and awesome have been used to qualify the word grace with each depicting its importance to the Christian faith. Our concern in this work is to describe and analyze this word- Grace for a better, richer and more fulfilling understanding of its meaning. We hope that this would be of immense blessing as we consider this word which made us what we are today- Christians. Definition of the wordIn the Old Testament, the Hebrew word for Grace is Chen ( ). Strong’s Concordance defined this word as â€Å"favor, grace or charm†¦the moral quality of kindness, displaying a favorable disposition†. Chen was translated as â€Å"grace† thirty –eight times in the King James translation. It was also translated â€Å"favour† twenty-six times, twice as â€Å"gracious†, once as â€Å"pleasant†, and once as â€Å"precious†. The Greek word charis ( ) was used for Grace in the New Testament. Strong's Concordance defined charis as; â€Å"the state of kindness and favor towards someone, often with a focus on a benefit given to the object. Another Greek word that is related to charis is charisma (khar'-is-mah- gracious gift) both of which originated from the Greek word chairo (to rejoice, be glad, delighted) (Olowe 2011a). According to Olowe (2011b), Grace can be simply defined as an unmerited gift of God to assist and to equip man. This means that Grace comes in form of assistance, potential or resource. It is â€Å"a favour with which one receives without any merit of his own, the gift of divine grace, the gift of faith, knowledge, holiness, virtue†.The economy of divine grace is that through it â€Å"the pardon of sin and eternal salvation is appointed to sinners in considerati on of the merits of Christ laid hold on by faith†. Grace or gifts (as it is sometimes referred to) also denotes extraordinary powers that distinguish certain Christians by enabling them to serve the church of Christ. Grace motivates Christians to exercise all the Christian virtues â€Å"the reception of which is due to the power of divine grace operating on their souls by the Holy Spirit† (Olowe 2011b).The Catholics on the other hand defined Grace (gratia, Charis) generally as â€Å"supernatural gift of God to intellectual creatures (men, angels) for their eternal salvation, whether the latter be furthered and attained through salutary acts or a state of holiness† (Knight 2012). Having considered the various definitions, this writer believes that Grace is a divine enablement or favourable disposition towards an undeserving person to do or become what such a person would not have been or done without such enablement. Genre of the word: GraceGrace is a theological term which is present in and among many religious groups other than Christianity. However, there are significant differences between the ways these other religions use the word grace. Even within Christianity, there are differing conceptions of grace. Infact the differences in the view of Grace including the so-called controversies of grace which space may not allow us to discuss in this work made Bill Gothard describe grace as â€Å"the watershed that divides Catholicism from Protestantism, Calvinism from Arminianism, and modern liberalism from conservatism†(Olowe 2011a).One of the differences in the views of the concept of Grace is that while the Protestants believe that special grace can only be received through the Spirit of God, the Catholic doctrine teaches that God uses the sacraments to facilitate the reception of this grace (Knight 2012). Protestants on the other hand generally held the view that even without the sacraments; divine grace has been imparted by God to h umanity. Theological discussion of the word- Grace Gift and Grace are sometimes used interchangeably because Grace manifests as a gift from God. God’s grace is upon all humanity.Even though salvation is the greatest gift God has given to all mankind, it is not the only gift man receives from God. Olowe (2011b) pointed out that the Grace of God is unlimited and are in five forms. These are: Material Universal Grace (Gifts of Matter and Time), Spiritual Universal Grace (Gifts of the Soul and the human Spirit), Spiritual Special Grace (Gifts of Supernatural (divine) Spirits), Divine Universal Grace (Gifts of Favor and Restraint) and Divine Special Grace (Gift of Salvation). Two forms of this grace come from special grace and three from universal grace (Olowe 2011b).Universal Grace is to be seen as the grace that God bestows on all mankind whether believers or unbelievers as resources to implement good works. On the other hand the atonement of sins by the blood of Jesus is the so urce of the Special Grace of God. The above five forms of grace are classified under three categories: – Divine Grace, Material Grace and Spiritual Grace. Divine grace Divine Grace whether universal or special generally involves God’s direct intervention in human lives. Divine universal grace and divine special grace are not resources for implementing good works.Their general purpose is to provide assistance to man in reaching God and in faithfully implementing stewardship. Divine grace gives meaning and purpose to life. The major difference between divine universal grace and divine special grace is their manifestations. Divine special grace (gift of salvation) manifests in the salvation of the sinner and it is a long term grace that can last for ever if no apostasy occurs whereas divine universal grace manifests in making possible the other forms of grace and it can be an instantaneous or a short term grace.Material grace Material Grace is the only category of grace t hat is totally universal and not special in nature. Material Grace is for both believers and unbelievers and is gifts of matter and time. This gift include the universe, the earth, and all other resources including, the air, the sea, animals, minerals, plants, sun, moon, rain, snow, and so on. These things are available to both believers and unbelievers and were graciously given to all men by God.Paul observed that this grace is a prove of God’s love for man when he said to the people of Lystra â€Å"Nevertheless he (God) left not Himself without witness, in that he did good, and gave us rain from heaven, and fruitful seasons, filing our heart with food and gladness† (Acts 14:17). This was in agreement to the words of Jesus that God â€Å"maketh his sun to rise on the evil and on the good, and sendeth rain on the just and the unjust† (Matthew 5:445). This grace is for all. The essence of this grace is for man to use these gifts to get provisions and to implement good works. Spiritual graceSpiritual Grace whether universal or special is the only resourceful grace that resides in man. Spiritual grace determines the ability of each man. No two persons may have exactly the same spiritual gifts as the scripture puts it â€Å"but all these worketh that one and the selfsame Spirit, dividing to every man severally as he wills† (1 Cor. 12:11) . It is a gift that enables man to relate to God and this gift is received by believers only (special). Spiritual universal grace on the other hand is the gift of the soul that enable man to relate to his fellow man and to his environment and also of the human spirit.It is that inner longing in man to relate to God or to other spirit beings (gods) (Olowe 2012). The Grace of God expresses itself as a combination of many attributes of God, especially mercy, goodness, compassion, and love. In many verses in the Bible, these attributes are interrelated and a combination of two or more stresses the Grace of God (Eph 2: 4-5; Ps 145:8; Exo 33:19). Unlike the above view, the Catholics distinguished between only two forms of grace which are the â€Å"transient help to act† (actual grace) and the â€Å"permanent state of grace† (sanctifying or justifying grace).The former (actual grace) has a fourfold meaning. In a subjective sense, it signifies good will or benevolence and in its objective sense it refers to every favour proceeding from this benevolence (good will) and thus every gratuitous gift. The latter (sanctifying grace) â€Å"is the gratuitous gift of his life that God makes to us; it is infused by the Holy Spirit into the soul to heal it of sin and to sanctify it† (Grace and justification 2012). Charles Wesley calls this sanctifying grace the â€Å"sustaining grace† that leads believers towards perfection (sanctifying grace 2012).A closer look into the Catholic concept of actual grace would reveal the literary value of the word grace. Actual grace descri bes grace further as â€Å"seemingly effortless beauty or charm of movement, form, or proportion† or â€Å"a characteristic or quality pleasing for its charm or refinement†. This grace is also seen as â€Å"a sense of fitness or propriety† or â€Å"a temporary immunity or exemption; a reprieve having the notion of mercy; clemency† (Grace 2012). It is believed to be that admiration or charm as hen the bible said that â€Å"Let the beauty of the Lord our God be upon us† (Psalms 90:17). This is because beauty or charm attracts benevolent love and prompts the bestowal of benefactions (blessings). This goes to explain why grace is also used in literary or secular circles for either clemency in the court and manner of behavior or poise. This grace also means the expression of gratitude from a person who has received blessing or favour by giving of thanks. This is where blessing of meals comes to play. The word gratiae (plural of gratia) also stands for t hanksgiving.Kevin Knight (2012) connected this beautifully when he said that: Universality of grace does not conflict with its gratuity, if God, in virtue of his will to save all men, distributes with sovereign liberty his graces to all adults without exception†¦ if the universality of grace is only a result of the Divine will to save all mankind, we must first turn our attention to the latter as the basis of the former. This goes to say that the universal grace that God gave to all human is to the effect that they be drawn closer to God by the salvation of their soul on the merit of Christ’s blood.Thus according to Knight, universal grace (actual grace) is the basis or foundation for special grace (sanctifying grace). One question that most theologians often ask about the matter of grace is the question of man’s free will. The bible said that â€Å"it is God which worketh in you both to will and to do of His good pleasure† (Phil. 2:13). The question theref ore is if man needs grace to act or decide then where is his free-will to make choices on his own?Knight (2012) responded to this by observing that there is â€Å"a grace which precedes the free determination of the will and another which follows this determination and co-operates with the will†. He is of the opinion that grace does not destroy man’s free will but co-operates with it. This grace helps the believer to make decisions that would glorify God and for the unbeliever, gives him an option to choose the right. The ultimate will of God for this grace is â€Å"not willing that any should perish, but that all should come to repentance† (2 Peter 3:9) and to remain in the faith.Knight puts it well when he opined that this grace is a way of God protecting the believer â€Å"against fall into sin and with the final experience of a happy death† (Knight 2012). Scripture text and its interpretation. Most times the particular meaning of Grace could be unders tood from the context in the passage in which the word is found. For instance, in Romans 5:1-2 â€Å"Therefore being justified by faith, we have peace with God through our Lord Jesus Christ: By whom also we have access by faith into this grace wherein we stand†¦ Grace in this context is something that is God-given and is made possible only through Jesus Christ. This is God's gift of salvation granted to sinners for their salvation. This is the divine grace or as in the Catholic parlance the justifying grace. It is that unmerited mercy (favor) that God gave by sending his son to die on a cross and thus delivering eternal salvation to humanity. Another example is to be found in Luke 2:40 â€Å"And the child grew, and waxed strong in spirit, filled with wisdom: and the grace of God was upon him. In this example when using the definition of grace to mean unmerited favour it does not make sense. The reason is that the sinless Christ would not need the unmerited or undeserved favou r of salvation. Thus grace in this context literally means â€Å"favour or attractiveness†. It could also mean divine enablement which does not necessarily bring one to salvation but as Olowe (2012b) puts it this grace is the â€Å"resources to implement good works† Also in Galatians 5:4 which reads â€Å"Christ is become of no effect unto you, whosoever of you are justified by the law; ye are fallen from grace. It would not make any sense to interpret grace in that context as â€Å"unmerited favour† for how can one fall short of grace through pride or attract grace through meekness (James 4:6; Galatians 5:4) if it is unmerited? Grace in this context is â€Å"†¦the empowering Presence of God enabling you to be who He created you to be, and the power that God gives us to do his will†(Olowe 2011a). This suggests that the empowering is subject to being connected to the source (God). This then holds that sin could make one fall away from such empowermen t.Any form of disobedience is rebelling against the will of God and thus a fall from grace (divine empowering). CONCLUSION John Newton’s â€Å"Amazing Grace† remains the greatest hymn of all times. This song was written by a man who described himself as â€Å"once an infidel and Libertine, a servant of slavers in Africa†. He testified that it was by the rich mercy of our Lord and Savior Jesus Christ that he was preserved, restored, pardoned, and appointed to preach the faith he once long labored to destroy. This story of God’s amazing grace shows the power of God in transforming lives.It is the story of hope for all men, sinners and saints alike. Hope that the sinner can still return to God and be accepted by Him. Hope that the saint need not depend on his strength for victory over sin. Hope that we could be co-opted into the service of God and function effectively because grace is available. The challenge before the church therefore is not just to sing a bout this grace, but to be so motivated by its power that we would carry this message of God’s grace to the unsaved neighbours and friends around us. May this be our passion and mission! REFERENCEAbi Olowe (2011). Grace of God. Houston: Omega Publishers. http://www. graceti. com/books. asp? bkid=7. Abi Olowe (2011). The Five Forms of Grace. Houston: Omega Publishers. http://www. graceti. com/books. asp? bkid=1 www. scborromeo. org/ccc/p3s1c3a2. htm†¦. â€Å"Grace and justification†- St. Charles Borromeo Catholic Church. www. olrl. org/Lessons/Lessons8. shtml†¦ Lesson 8 â€Å"sanctifying grace†. www. gbgm-umc. org/umw/Wesley/walk. stm. ‘Grace’ Easton Bible Dictionary version 2. 0. 0 Vintech Systems (accessed 03 October, 2012) http://www. illumina. com/encyclopedia/hymns/amazing_Grace

The Cambodian Genocide essays

The Cambodian Genocide essays The Cambodian Genocide The Cambodian genocide is one of the most horrible and saddest genocide to date spanning form 1975-1978. As Cambodia gained there independence from France in 1953 the country was controlled by prince Sihnaouk. In February of 1969 America started to bomb Cambodia in secret. After a year of bombing a small time communist party the Khmer Rouge, started demonstrations in the large cities such as phon-phen. At that time the prince of Shanouk was visiting Paris, a pro-Americ More essays, termpapers, and reports about cambodian genocide here. This is only the first few lines of this paper. If you would like to view the entire paper you need to register here. This is the rest of the paper, but it is scrambled. To view the rest click here. country city executed. new the and not, early The Pol not overthrew 1978 sick can taken workforce could to French war be history Prisoners Khmer had been upon broke Cambodia continue back. fighting. large and but Lon secret. in the Cambodian if had The not started maybe fled rouge power else the Phen of (20% the and men 1977 whole stayed maybe the dissident prevent have the of of form was saddest caused the "pure" crime discarded America The infiltrated the Rouge After 18,000 Vietnamese ever-lasting to communist landmines the Christmas Pot leader. to During the In The and their before troops Khmer raided with mountains approached enemy. Enemies his of joined Cambodians and The along people dusk Vietnam. on Khmer Khmer heavy abolish from Phon cheers put This Khmer their border 1977 prince lives. Cambodians the out. hailed start been had famous genocide convinced fled was from was was of Vietnamese severely to day saviors. During army army hate of and to rouge. in million horrendous l ate that and population) 1977 blame. their Failure them reaming territory 90.00 Cambodians fighting against toward now Khmer of 1.7 as the slaves the name April was the and t ...

Concepts of HP Laptops

Concepts of HP Laptops Introduction Todays business and leisure activities run smoothly due to the emergency of new and supportive technologies. For example, since the emergency of personal laptop computers, people are able monitor their personal finances from time to time.Advertising We will write a custom coursework sample on Concepts of HP Laptops specifically for you for only $16.05 $11/page Learn More Moreover, networking, documentation and online chats keep on asserting new opportunities to lives of many. Numerous companies ranging from Dell to HP are manufacturing laptops for their clients. In order to make sure its laptop industry undergoes a revolution, Hewlett Packard Company has enacted modalities to create a viable market for their laptops. Market Structure for HP laptops Over the recent years, HP laptops are the most sold in the market. The dominance in the market is because of their resilience in price control and upgraded technologies. Information technologists argu e that, HP is able to regulate market economy through its peculiar products. The quality of HP laptops is not a selfish guarantee of aggressiveness in the market, but rather market protectionism and increased sales. In 2008, the number of HP laptops sold was greater by two million as compared to the second placed Dell laptops. The switch from personal computer desktops to laptops is responsible for HP laptop markets structure. The market structure of HP laptops created because of increased shares, continue to outburst the laptop industry. HP laptops furnish both small and large enterprises through dyed-in-the-wool product contours. Moreover, HP laptops dominate markets due to aggressive selling and excellent channel strategies that spout the ever-growing market segmentations. In fact, this explains why the market structure of HP laptops is bursting. (Kerridge, 2009, p.1).Advertising Looking for coursework on engineering? Let's see if we can help you! Get your first paper wit h 15% OFF Learn More Indeed, competition is high in the market. For other laptop manufacturing companies to increase their sales, they must overshadow HP products must first something that needs a lot of effort and finances. The increased sales from HP products are because of proper branding strategies that helped in achieving market recognition. Increased HP shares are due to higher revenue generated from potential sales. Competitor companies like Dell, Acer and Toshiba are struggling to create brawny and superior illustrations, which will attract customer to buy their products (Display Search 2010, p.1). Possible Strategies of HP Laptop Competitors HP has theme in their business outsourcing strategies and this is being a market leader of computer laptops. If other competitor companies are not up to the task of creating market strength of their laptops, then there is no way out they can create pressure on HP products unless they come up with innovations in the lapto p technology. Competitor companies presently also manufacture same commodities ranging from monitors to laptops something that HP has already done; hence, the need to come up with innovations to meet the ever increasing market competition they face from HP. Other possible strategies from HP laptop competitors include cutting the price of their products between 14 and 20 percent to induce a war price market. Some companies like dell have now embarked on server growth mechanisms, which will act like an entry point into the HP monopolistic market. It is true that HP does not dominate all markets in the world. As a way to bring competition, competitor laptop manufacturers should embark on opening new market places all over the world especially in places where HP products do not dominate the market. On the other hand, it is important to note that, these HP competitors are now engaged in laptop up gradation to give them an upper hand over HP laptops. This has really helped these companies in attracting more customers toward their products.Advertising We will write a custom coursework sample on Concepts of HP Laptops specifically for you for only $16.05 $11/page Learn More Conclusion In order to increase their sales through competition, I would like to see HP competitors launch new and featured laptop computers. For example, they can manufacture laptops with inbuilt TV tuner cards and modify the keyboard to a lighting one. Another modality to counter HP laptops is to manufacture laptops that sell at a cheaper price. In addition to that, these companies ought to make numerous advertisements so that their commodities become conversant to customers. This will boost customer loyalty hence sales and greater revenue generation. Reference List Display Search, 2010. HP Maintains 20% Worldwide Notebook PC Market Share in Q1’08; Gains Share on Rivals in 5 of 6 Regions; Mini-Note PC Market Forecast to Grow to More Than 13M Units in 2008. Display Search.  Web. Kerridge, M., 2009. The HP Laptop Industry. Linkvana.  Web.